In autumn 2020, VitrA Bathrooms will open a 5,600sq ft new flagship space in London’s Clerkenwell. VitrA London will be far more than just a showroom for its design-led bathroom products. Instead, it will be a creative hub – a social space for architects, designers and thinkers with dedicated areas for product specification, events and workshops.
VitrA London will offer a busy programme of exhibitions, social events and stimulating talks, all held within a beautifully designed, experiential space. These activities will facilitate an open dialogue between the brand and its key audiences of architects, designers, other specifiers and the wider bathroom industry.
VitrA London will occupy two floors of the award-winning Turnmill Building, designed by Piercy&Company. Located in the heart of the Clerkenwell Green Conservation Area, VitrA London is ideally placed to serve the international architecture and design community.
VitrA London’s ground floor will feature the brand’s designer bathroom ranges including those created in collaboration with world-renowned designers such as Ross Lovegrove, Sebastian Conran, Terri Pecora, and most recently, Claudio Bellini and Arik Levy. There will also be a seminar area for talks and an active brassware display, where visitors can experience VitrA’s basin taps in action.
On the lower ground floor, VitrA London will offer a dedicated specification space that will demonstrate the various typographies of WCs and basins, as well as showcasing its broad range of tiles and other important elements of bathroom design, including flush plates and accessories. There will also be an immersive 4D theatre where visitors can use a virtual reality headset to visualise and walk around their bathroom as they design it.
Levent Giray, Managing Director of VitrA UK, comments: “VitrA London marks the beginning of an exciting new chapter for our business, enabling us to engage more effectively with our national and international client base. Our aim is for VitrA London to become a cornerstone of the architecture and design community – a place for clients to meet, work and socialise, as well as simplifying the bathroom specification process for them.
“VitrA London is a symbol of our global reach and will act as a springboard for further growth worldwide. We have been successfully exporting to the global market since 1983 and we are confident that our investment in London will solidify the company’s position as an international market leader for the bathroom sector.”
VitrA products are available to buy through a network of specialist retailers, installers and wholesalers across the world. The brand also has showrooms in Istanbul, Cologne, Mumbai and Moscow.