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Innovation

VitrA is driven to continuously innovate, creating new, purpose-led products and technology. At the heart of VitrA lies the Innovation Centre; a creative hub for ambitious, forward-looking designers and engineers. The meeting of conceptual ideas through design, research and technology has led to innovations such as VitrA Rim-ex, the VitrA shower toilet V-Care and the range of smart products.

Established in 2011, the VitrA Innovation Centre has been awarded the glass and ceramics industry’s most successful innovation centre for 4 consecutive years, based on the Ministry of Science, Industry and Technology’s Innovation Centre Performances Index.

Innovation Centre
VitrA's Innovation Centre - where all the magic happens, from the conception, development and realisation of original ideas and designs, to the innovation, planning and production of new technology and materials. Here, architects and designers are encouraged to free their imaginations and original ideas are showcase in a setting that blends culture, art and lifestyle. It's this commitment to innovation and creativity, to constantly improve comfort, sustainability and bathroom aesthetics, that is helping us to transform the traditional concept of the bathroom.
VitrA Technologies
Whether it's developing toilets that are 95% more hygienic than standard toilets, or creating products that are connected via smart technology, we make bathrooms that are more enjoyable, safer, and easier to maintain.
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