Press Room

Award-winning bathroom brand VitrA will present Sugarcrete®: new ways of thinking about land, time and buildings at this year’s London Design Festival, from 14 – 18 September.

VitrA, a leading innovator in the bathroom industry, has unveiled the first of five Experience Centres opening across the UK in 2026, underlining its continued investment in and commitment to its network of independent retailers.

Milan, Italy – April 2026 – VitrA, in collaboration with the international design practice Snøhetta, presents Ceramics Forged in Light, an immersive installation created for INTERNI MATERIAE, the exhibition curated by INTERNI during Milan Design Week. On view from April 20–30, the installation offers a spatial interpretation of how ceramics are shaped through advanced production processes, circular material flows and ongoing innovation. 

Interior stylist and multi-award-winning blogger, Emma Jane Palin has revealed the bold design of her retro main and en suite bathrooms, featuring eye-catching terracotta and blue tiles from VitrA’s Pro Colour range and the freestanding Plural washbasin by Terri Pecora.

Now in its seventh year, the partnership between global bathroom brand VitrA and the Royal Institute of British Architects (RIBA) continues this autumn with a panel discussion at RIBA No