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Design

Born and raised in the cultural motherland of ceramics and baths -a.k.a. the ‘hammams’- VitrA is among only a few companies in the world that is able to design, develop, and manufacture all the products that are used in a bathroom. Reinterpreting Turkish bath and ceramics culture with an eco-innovative approach, VitrA translates its intrinsic values to today’s modern life standards. And with tiles specially designed for different spaces from facades and gardens to balconies and pools, it extends its expertise beyond bathrooms.

Supported by creative implementations, VitrA reflects its design culture to living spaces. Believing that the concept of design cannot be limited to aesthetics, VitrA thinks that a good design should include innovation and that it should also be enriched with additional functions that users may not even spot at the first sight. It focuses on authentic, clear, and lean designs originating from a fund of knowledge and coalescing with R&D supported by smart and state of the art technologies.

VitrA Design Team
1. Onurcan Ulaş 2.Ayşegül Çakırusta 3.Gürol Erkal 4.Nisan Tunçak 5.Erdem Akan 6.Ebru Peksoy 7.Ezgi Uluğ 8.Tuba Büyükkaraduman 9.Selma Gülkan 10.Alexandra Bakina
Awards
35 x Good Design Award
22 x iF Design Award
14 x Adet Reddot design award
24 x Adet Iconic Award
10 x German Design Award
8 x Plus X Awards
2 x Design Plus Award
2 x Design Turkey
1 x Elle Deco
Designers
VitrA Tasarım Ekibi

Seramik kültürü mirasının yanı sıra hamam geleneğiyle, “banyo deneyimi” denilince akla ilk gelen ülkede doğup gelişen VitrA; banyoda kullanılan tüm ürünleri tasarlama ve üretme yeteneğine sahip, dünyanın sayılı kuruluşları arasında yer alıyor. VitrA, Türk banyo ve seramik kültüründen aldığı değerleri eko-inovasyon yaklaşımıyla yeniden yorumlayarak, günümüzün çağdaş yaşam standartlarına dönüştürüyor. Dış cepheden bahçeye, balkondan havuza farklı mekanlara özel karo tasarımlarıyla, uzmanlığını banyonun dışına da taşıyor.

VitrA, yaratıcı uygulamalarla tasarım kültürünü yaşam alanlarına yansıtıyor. Tasarımın yalnızca estetikle ilgili bir kavram olmadığına; iyi bir tasarımın inovasyon içermesi, kullanıcıların farkında olmadığı ek fonksiyonlarla zenginleştirilmesi gerektiğine inanıyor. ArGe ile bütünleşen, teknolojiden yararlanan, bilgi birikimine dayanan tasarımın; özgün, net ve yalın olmasına, yeni ve akıllı teknolojiler içermesine önem veriyor.


Noa
German industrial design studio Noa has developed 9 series for VitrA. One of them, a modular bathroom series called Shift, allows differentiating products sizes, which helps creating unique and customised bathroom spaces using alternative coatings and inserts.
www.noa.de

Ross Lovegrove
Ross Lovegrove, one of 21st century’s genius designers, says, “The daily ritual of purification is a very private, and personal experience. While creating for VitrA, I always endeavour to make this experience as enjoyable as possible.” Seeking the codes of good design in the nature and always pushing the boundaries of digital technology further ahead, the designer has so far designed 3 serials for VitrA: Istanbul, MOD, and Freedom. His Istanbul Collection has received Wallpaper, Good Design and Red Dot Awards in 2006, and, Elle Decor International Design Award (EDIDA) in 2007. Freedom, another signature design from Lovegrove, brought yet another Good Design Award to VitrA.
www.rosslovegrove.com
Designer's Collections

Matteo Thun
One of the genius designers of Italy, Matteo Thun’s designs span wide from faucets to hotels. With design works focused in aesthetics and sustainability, Thun has created Water Jewels series for VitrA. Made of different materials ranging from glazed terracotta to wood, the series draws attention with its decorative and convenient countertop basins.
www.matteothun.com
Designer's Collections

Indeed
Indeed, bütünsel tasarım ve marka odaklı inovasyon konusunda Avrupa’nın önde gelen kuruluşları arasında yer alıyor. Sınırları zorlayan tasarımlar ve güçlü marka deneyimleri yaratan Indeed, ileri teknoloji ürünü olan Style X, Pure ve T4 armatür serilerine imza attı.
www.indeed-innovation.com
Designer's Collections

Pentagon Design
Specialized in design strategies, products, graphics and interior design, Pentagon Design is one of the best known design groups in Finland. Seeing the need for design from both businesses’ and consumers’ perspectives, they develop product strategies that encompass user, service, and spatial experience all at once. Pentagon Design also holds prestigious iF Product Design, red dot, and Design Plus awards.
www.pentagondesign.fi
Designer's Collections

Christopher Pilet
Christophe Pillet
He is a multidisciplinary designer who works in many different fields such as product and furniture design, interior design, architecture, stage design, and art direction. He worked with many world-famous brands and projects such as Cappellini, Daum, JC Decaux, Driade, Ecart International, Emu, L’Oréal, Lacoste, Moroso, Porro, Renault, Serralunga, Shiseido, Shu Uemura, Veuve Clicquot Ponsardin, and Whirlpool. He also designed interiors for many boutique hotels and restaurants, including Hôtel Sezz in Paris. His intimacy with the world of fashion is also reflected in his understanding of materials and form. His designs are marked by what he calls “simplicity, timelessness and a touch of elegance.”
www.christophepillet.com

Nexus
Prestijli uluslararası ödüllerin sahibi olan Nexus, 1987’den bu yana dünyanın önde gelen markaları için ürün serileri ve tasarım stratejileri geliştiriyor. VitrA’nın tasarım ve teknolojiyi buluşturma yeteneğinden yola çıkan Nexus, akılcı, estetik ve kendine özgü çizgiye sahip seriler yarattı. Nexus imzalı System Fit ve Solitaire Fit, banyo mekanına uygun kombinasyon zenginliğiyle öne çıkarken, Notte duş işlevine yeni boyutlar ekliyor.
www.nexusproductdesign.de
Designer's Collections

Sebastian Conran
Sebastian Conran
Recognised as an explorer of design, Sebastian Conran designed sleek and authentic bathroom accessories for VitrA. Drawing attention with its wide product range, the Eternity series has something to offer for every elegant bathroom. 
http://www.sebastianconran.com
Designer's Collections

Terri Pecora
From Los Angeles, Terri Pecora finished her academic work in Milan, Italy, at Domus Academy. Since 1990, she has worked in a broad range of fields within the design sector including furniture design, bathroom products, stand design and retail interiors, eyewear and fashion accessories and children’s products. Aesthetic functionality best describes Terri’s work and she has often experimented with unexpected solutions which set her projects apart while responding to the needs of users and the market.
Designer's Collections

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