The new partnership between leading bathroom brand VitrA and Ideal Bathrooms marks a significant milestone in their long-standing relationship which has spanned over 15 years. The agreement will see Ideal Bathrooms hold the largest UK stock of VitrA’s Bathroom Collection which includes ranges such as S20, Zentrum, Milton and Layton, as well as new V-Fix frames. It also includes popular brassware ranges Minimax S and Solid S, in addition to the new Flow Line range with V-SuperFix technology.
VitrA has also announced the return of the highly popular S50 range, due to widespread demand. This includes the resurgence of 16 products, as well as an extension to the range with washbasin units, available in three sizes. The units feature a minimalist, handleless design, and are available in high gloss white, anthracite, and golden oak, providing an affordable yet stylish solution for modern bathrooms. Within the new partnership agreement, Ideal Bathrooms will have exclusive distribution rights for the entire S50 range.
Ideal Bathrooms enable all bathroom retailers to place orders 24/7 and offer 99% UK coverage with next-day delivery. Their recently introduced fleet of new Euro 6 compliant delivery vans mark an important step in their Environmental, Social, and Governance (ESG) agenda.
Sam Cooke, VitrA's Head of Independent Retail, said: "We are delighted to be entering this new phase of working with Ideal Bathrooms. Ideal Bathrooms have a fantastic service proposition and we are confident that this collaboration will bring significant benefits to our retail customers."
Will Hickman, Sales and Marketing Director at Ideal Bathrooms, said: “Realigning our strategic partnership with VitrA on their bathroom collection range marks a significant milestone for Ideal Bathrooms. As the exclusive distributor of the S50 range, we are thrilled to offer our loyal customers access to this high-quality and versatile collection. This relationship reinforces our commitment to providing exceptional value and innovation in the bathroom market.”
