VitrA Vitality Partnership Programme

Vitality Partnership Programme is brilliant for the retailers since we are fighting against online sales and plumbers merchant quotations. It gives us a lot more confidence and helps us boost our sales.

VitrA’s partner programme exclusively for independent bathroom showrooms

As a VitrA Vitality partner, you’ll benefit from a package of benefits that are 100% focused on helping your business thrive. We may have worked with independent showrooms for over 30 years but that hasn’t stopped us thinking differently. We’ve gone back to basics to ensure the VitrA Vitality programme is grounded in reality. Your reality, not ours.

It’s all about helping make your showroom the best it can be. Helping you deliver great service and profitability. That means easy access to products and fast delivery. Protected ranges that allow you to differentiate and remain competitive, priority service and enhanced training & support.

It’s designed to make a real impact on all aspects of your business, giving you confidence and support to grow.

So, if that sounds interesting, it's time to take a look at the VitrA Vitality Programme.

VitrA Vitality Benefits Wheel
Steve Breen

Steve Breen, Commercial Director – Europe

"At VitrA, we're committed to helping independent bathroom showrooms thrive. We have taken the time to really listen and understand the challenges that our retailers face and the new VitrA Vitality Programme is the manufacturer-showroom collaboration they deserve.

Showrooms who partner with VitrA can be confident in an impressive range of products, offering plenty of choice. They will be able to trust and rely on VitrA to deliver quickly, in full and on time. We've re-focused our entire business on making our retailer's lives easier, we're here to help."

Interested in becoming a Vitality Partner?

Sign up here

Exclusive new ranges for our Vitality Partners

Sareta furniture rangeExplore Sareta furniture rangeGlora furniture rangeExplore Glora furniture rangeV-Care 3 smart toiletsExplore V-Care 3 smart toilets

The latest conversation with Steve Breen, VitrA Commercial Director – Europe, and Ruth Davies, Marketing Director, featured on the kbbreview podcast.

Steve and Ruth speak openly about the past year and VitrA’s ambitions for 2026, including major new product launches and a strengthened focus on supporting independent bathroom retailers.

Press Features

KBN Front Cover

VitrA Vitality made the front cover of the March edition of KBN.

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KBN Front Cover

kbbreview x VitrA

Ahead of the launch of VitrA Vitality, Steve Breen, MD at VitrA sat down with Rebecca Nottingham from kbbreview to discuss the Vitality Partner Programme.

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kbbreview x VitrA
Technical CatalogueVitality Brochure