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VitrA set to transform Clerkenwell showroom into sci-fi playscape during London Design Festival

    18 – 22 September 2023

    Above: Jordan Cluroe and Russell Whitehead of 2LG studio in VitrA Clerkenwell showroom (Credit: VitrA)

    As part of this year’s London Design Festival, VitrA London has invited creative design consultancy, 2LG Studioto deliver a playful installation in its Clerkenwell showroom – aptly named “Playscape”.

    Inspired by sci-fi films and the works of French interior designer Andrée Putman, the installation by Jordan Cluroe and Russell Whitehead – the creative duo behind 2LG studio – combines the organic shapes of VitrA’s Istanbul bathroom collection with a checkboard design made up of curated tiles from the brand. With a captivating monochromatic structure reminiscent of a playground slide, the centrepiece is set to highlight the limitless potential for creativity in the bathroom space while offering a glimpse into a futuristic world.

    Above (from left): VitrA Istanbul basin mixer; VitrA Samples for Playscape (Credit: VitrA)

    “Playscape has been designed to re-imagine the way we experience our bathrooms,” says Cluroe, “as if a spacecraft has landed in the VitrA showroom from the not-too-distant future.”

    “Bold, boundary-pushing and aspirational, our design speaks of futures past and takes us into new territory, showcasing the elegant organic shapes of the Istanbul collection – contrasted with the graphic impact of monochromatic tiling,” Whitehead adds.

    Comprising basins, toilets, taps and showers, the Istanbul collection by British designer Ross Lovegrove celebrates the rich cultural and architectural heritage of its namesake city where East meets West – as well as where VitrA was founded.

    Established in 2014 by Cluroe and Whitehead, 2LG Studio is a design practice based in South East London. Their adaptable and personal approach to design enables them to respond uniquely to the specific human needs of each project – combining form, function and decorative joy in equal measure. Originally trained in theatre, Cluroe and Whitehead work primarily in residential interiors but have also created products across lighting, print, furniture and objects. Their first book, Making Living Lovely – Free Your Home with Creative Design, was published in 2020 by Thames and Hudson – in which they define their personal design style as “joyful minimalism”. The duo have also appeared on the revived series of the cult British interior design show, Changing Rooms, on Channel 4 in 2021 and 2022.

    To coincide with “Playscape”, VitrA London will run a series of free virtual reality (VR) experience sessions on Thursday 21 September 2023 (10:00 – 15:00). The brand’s Virtual Worlds software transfers bathroom designs into 4-D, enabling individuals to experience them on a whole new level. At each session, the user will be given a VR headset to explore a fully immersive virtual bathroom space; from turning on a virtual tap to interacting with the latest bathroom collections from VitrA – including those featured in the “Playscape” installation.

    Celebrating the start of this year’s London Design Festival, VitrA London will host “Party at Playscape”, an evening event on Tuesday 19 September 2023. Limited tickets, A&D only,RSVPessential.

    “Playscape” will be on display at the VitrA London showroom from 18–22 September 2023 (09:00 – 17:00). Free to attend, click herefor more details.

    Address: VitrA London, 64 Turnmill Street, London EC1M 5RR.

    To browse VitrA’s latest collections, visit vitra.co.uk

    About 2LG Studio

    Based in South East London, 2LG Studio was founded by creative duo, Jordan Cluroe and Russell Whitehead. Working in residential and commercial interiors, as well as design consultancy and styling, 2LG offer a transparent approach which has evolved over years of working with clients where the aim was to allow creativity to flow freely. Simplicity, elegance, functionality and their signature use of colour can be found across all projects.

    With one eye on the past and the other on the future, 2LG believes that every element of your space should have a voice of its own and speak about you in some way. By helping you to surround yourself with expressions of who you are, 2LG can create an environment for growth and happiness. Collaborating with leading designers and showcasing rising talents is key to their approach, creating spaces that truly inspire.


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