Eczacıbaşı Building Products is delighted to announce the appointment of Steve Breen as
Commercial Director – Europe.
Breen brings a wealth of experience, having previously grown businesses for Ideal Standard,
Electrolux, AkzoNobel Coatings and SITECH UK. He started his career in 1992 in a retail leadership
role, and has since gained over three decades of industry experience. As VitrA UK Country Director
from July 2022 to January 2025, Breen made an extremely positive impact by expanding the UK sales
team, developing innovative new retail partner initiatives, and overseeing major product launches.
Hasan Pehlivan, CEO of Eczacıbaşı Building Products said: “We are thrilled to welcome Steve Breen
as Commercial Director – Europe for Eczacıbaşı Building Products. His wealth of experience and
expertise, as well as his excellent knowledge of both the market and our business, makes him ideally
placed to drive our business forward.”
Steve Breen said: “It is an immense honour to take up the role of Commercial Director – Europe for
Eczacıbaşı Building Products. The company and the VitrA brand are extremely close to my heart, and
I am looking forward getting started!”
