ELLE DECORATION AWARD FOR VitrA AND TOM DIXON
The Liquid range by VitrA and Tom Dixon, which is inspired by pop art and Victorian bathrooms, has won another award, this time in the prestigious EDIDA 2022 awards.
The winners are chosen by the 25 Editors in Chief of the ELLE Decoration international network. Liquid was voted winner in the Bathroom sector and was described as setting a new standard for the bathroom space.
Liquid is the first bathroom range by the British designer Tom Dixon and is a complete bathroom collection that includes basins, taps, showers, accessories, tiles, and furniture.
Liquid features round-edged aesthetics and soft forms. The pieces can be used together, or single items can be selected as a focal point.
Recognising the current obsession with slim, reduced designs, VitrA and Tom Dixon have created the opposite, incorporating fatter, softer lines that are inspired by elements of pop art. While the overall design is reduced, the functionality is intuitive so that users can instinctively understand how to operate products such as taps and showers. The curved shapes make cleaning quick and easy – vital in the post pandemic world.
www.VitrA.co.uk/explore/liquid
About VitrA:
VitrA is part of the Eczacıbaşı Group, one of Turkey’s most prominent industrial groups. Founded in 1958, VitrA is a leading bathroom manufacturer, which in recent years has expanded into international markets with over 70 per cent of VitrA’s total output now being sold outside of Turkey. From 12 production facilities in Turkey, Germany, France, and Russia, VitrA produces a full range of bathroom products including over 5.6 million pieces of sanitaryware a year along with complementary bathroom furniture, brassware, and accessories ranges, which are distributed to over 75 countries on five continents. VitrA UK, based in Oxfordshire, has been supplying the UK bathroom market for 30 years and is an active member of the Bathroom Manufacturers Association (BMA) and the British Institute of Kitchen, Bedroom & Bathroom Installation (BiKBBI). In 2021 VitrA opened its flagship showroom in Clerkenwell, London – a creative hub for architects, designers, and thinkers with dedicated areas for product specification, events, and workshops.
6th July 2022