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Our brand

Get an overview of VitrA, a renowned brand offering cutting-edge bathroom solutions, blending design, quality, and sustainability.
Eczacıbaşı Group
Founded in 1942 by Dr. Nejat F. Eczacıbaşı, Eczacıbaşı Group is a prominent Turkish industrial group that offers products and services to domestic and international markets mainly in building products, consumer products and healthcare sectors.
Eczacibaşi Building Products Group
Incorporating VitrA, Artema, Intema, Villeroy&Boch, Burgbad, and Engers brands, Eczacıbaşı Building Products Group has the widest product range and biggest production capacity in its industry.
Our story
With a capacity to develop and manufacture all the products that may be needed in a bathroom, VitrA secures its position in the industry by giving priority to R&D and working with leading international designers. Earning approximately three quarters of its revenues from foreign markets.
Our design ethos
Born and raised in the cultural motherland of ceramics and baths -a.k.a. the ‘hammams’- VitrA is among only a few companies in the world which is able to design, develop, and manufacture all the products that are used in a bathroom.
Our sustainability approach
Driven by a commitment to a sustainable future, VitrA follows the Blue Life principles, developed and embraced by the Eczacıbaşı Group. Blue Life is an integrative approach to management, production and design.
Innovation VitrA is driven to continuously innovate, creating new, purpose-led products and technology, as part of the Eczacıbaşı Building Products Group’s strategy.
Our CSR approach
The Eczacıbaşı Group implements successful corporate responsibility projects, from establishing equal opportunities for women working in laboring jobs, to setting up the now record-leading women's volleyball team, to leading the Eczacıbaşı Hygiene Project, an international award-winning project that ensures that children studying at regional primary boarding schools live in modern, high-quality and healthy environments.
Architecture and design
Arts and culture lie at the heart of VitrA and Eczacıbaşı’s heritage and we play a significant role in developing and progressing this industry and making it accessible to all.
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