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VitrA history

World War II to the present day; it was a stagnant period for international trade, and very difficult times for people all around the planet. The ceramic workshop founded by Dr. Nejat F. Eczacıbaşı in Kartal, Istanbul, in 1942, was producing tableware and ornaments with only 8 employees back then. After the war, the economy returned to normal. In parallel with Turkey’s economic development and urbanization, the facility also grew rapidly, and in line with consumer demand it focused on products such as washbasins and toilet bowls. Ceramic bathroom equipment production, which turned out to be a promising industry, quickly necessitated the opening of a bigger production facility in Kartal, in 1958. Continuing its growth, the brand took its current name, VitrA, which the employees voted for, in 1966. In 1977, a new factory was established in Bozüyük, Bilecik, with state of the art technologies. With the commissioning of a faucet factory in late 80s, and the ceramic tiles factory in 90s, Bozüyük rapidly became VitrA’s main production campus.

The process that brought VitrA to its current leading position starred with the first exports to Germany, back in 1983. Initially started producing for big global companies, the brand began to expand its product range beginning from 1990s, opening its first overseas operations. The 2000s brought the company into a turning point in terms of branding. Redefining the world of bathrooms as ‘rational, aesthetic, and equally sensitive’, VitrA brings a brand new concept to the culture of bathroom. Using the combination of comfort and technology, it transforms bathrooms into living spaces. With a capacity to develop and manufacture all the products that may be needed in a bathroom, VitrA secures its position in the industry by giving priority to R&D and working with leading international designers.

As part of its strategy to become a global brand, VitrA continued it growth by expanding its portfolio with global giants. In 2006, it incorporated Engers Keramik, a famous ceramics business from German market, marking the first overseas acquisition by a Turkish ceramics business. It acquired majority shares of the Tiles Department of Villeroy & Boch AG, the world’s most reputable and well-known ceramics brand, in 2007, and of Burgbad, one of Europe’s leading luxury bathroom furniture producers, in 2008. Earning approximately three quarters of its revenues from foreign markets and boasting numerous achievements crowned with international design awards, today VitrA is a global brand recognised by world-famous designers and architects.

1958
Became the first Turkish brand to produce ceramic sanitaryware
1972
Produced the first ceramic bath basins, shower trays, and washbasins in Turkey
1983
The first Turkish brand to make exports
1985
The first Turkish brand to manufacture controlled faucets
1987
The first Turkish brand to produce wall-hung WC pans
1990
Produced Turkey’s first toilet bowl that operates with 6-litres of water
1991
Became the first Turkish brand to produce concealed cisterns
1992
Opened Turkey’s first authorised service in the industry
1993
Issued Turkey’s first warranty certificate in the industryTurkey’s first ceramic sanitaryware specially designed for the physically handicappedThe first ISO 9001 Quality Management System Certificate in Turkish ceramic industryThe first TS EN ISO 9002 Quality System Certificate in Turkish faucet industry
1994
The first TS EN ISO 9001 Quality Management System Certificate in Turkish faucet industry
1995
VitrA Arkitekt: The first complete ceramic tile product range aimed at Turkish project market
1998
Turkey’s first, and the world’s second ISO 14001 Environmental Management System Certificate in ceramic industry The first 5x5 and 5x10 cm sized mosaic tiles in Turkey
1999
Turkey’s first cisterns with 3- or 6-litre flushing optionsTurkey’s first TS EN ISO 14001 Environmental Management System Certificate in the industryTurkish ceramics industry’s first production plant abroad, the first and only ceramic tile factory in Ireland: VitrA Ireland
2000
Became the first European ceramic sanitaryware producer to receive the European Quality Awards given by the European Foundation for Quality Management (EFQM)
2001
Produced Turkey’s first toilet bowl that operates with 4.5-litres of waterThe first easily cleanable glaze technology: VitrA CleanTurkey’s first PVD (Physical Vapor Deposition) coating technology in the industry: Chrommax
2002
The first 2.5x2.5, 2.5x5, 5x5 and 5x10 cm sized mosaic tiles in Turkey
2003
Turkey’s first antibacterial glaze technology: VitrAhygiene
2005
Turkey’s first odourless WC Pan technologyThe first rounded mosaic tile production in TurkeyTurkey’s first glass mosaic and sintered glass tiles production facility
2006
The first overseas acquisition by a Turkish ceramics business: EngersThe first use of ‘Chrome +3’ coating technology in global faucet industry
2008
The first 1x1 cm sized mosaic tiles in TurkeyTurkey’s first no-splash urinal
2009
The world’s first LGA approved cistern to offer 2.5- or 4-litre flushing options
2010
Turkey’s first LEED ( Leadership in Energy and Environmental Design) catalogue in the industryThe first pentagonal and hexagonal mosaic tile production in TurkeyTurkey’s first TS EN 16001 Energy Management System Certificate in the industry
2011
Turkey’s first TS EN 249 Compliance Certificate in ceramic sanitaryware industryThe first brand to receive the European Union Eco-label in the ceramic sector
2012
The first brand to receive the European Union Eco-label in the ceramic sectorThe first brand to make Forest Stewardship Council Certified (FSC) furniture in Turkey
2013
Turkey’s first Green Bathroom Solutions (LEED, BREEAM, DGNB) catalogue in the industry
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