8th October 2018. VitrA Bathrooms has secured another prestigious industry award, this time for Plural, the ground-breaking bathroom range designed in partnership with Terri Pecora. The Designer Kitchen and Bathroom Award for Innovation in Bathroom Product Design is the fourth award for VitrA from Designer Kitchen and Bathroom in recent years, with last year’s award received for the Eternity accessories developed with Sebastian Conran.
Darren Paxford, National sales manager for VitrA (pictured left) said “I’m delighted to accept this award for the new Plural range – to be judged by such an esteemed panel is very gratifying. “
About VitrA Plural:
VitrA’s own in-house design team worked in partnership with Milan-based American designer, Terri Pecora to create Plural which is inspired by the heritage of communal bathing spaces and rituals. A key feature is the introduction of three innovative syphon solutions which allow basins to be placed at any position and angle in a room. The furniture pieces can also be layered and grouped in different combinations, with overlapping heights, colours and dynamic configurations.
vitrA.co.uk @VitrABathrooms @DesignerKBaward
VitrA Background
VitrA is part of the Eczacıbaşı Group, one of Turkey’s most prominent industrial groups. Founded in 1942, VitrA is Turkey’s leading bathroom manufacturer. In recent years VitrA has expanded into international markets and over 50% of VitrA’s total output is sold outside of Turkey. From 16 production facilities in Turkey, Germany, France and Russia, VitrA produces a full range of bathroom products including over 5 million pieces of sanitaryware along with complementary bathroom furniture, baths, brassware and bathroom accessories, which are distributed to over 75 countries on five continents. VitrA UK, based in Didcot Oxfordshire has been supplying the UK bathroom market for over 25 years and is an active member of the Bathroom Manufacturers Association and BiKBBI.