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VitrA launches two statement collections at Cersaie 2019

    As a leader in manufacturing innovative ceramic surfaces, VitrA launches two new tile systems, CementMix and Wood collections, at the ceramic fair, Cersaie, in Bologna, Italy (23 - 27 September). Introducing new materials and textures, the tile ranges demonstrate VitrA's expertise in ceramic design and technology. The tiles can be used in residential and commercial environments, from kitchen and living spaces to swimming pools and terraces.


    CementMix is a tile system based on cement, one of the fundamental materials in modern architecture. Inspired by a minimalistic aesthetic, CementMix softens the traditional brutalist look of cement with a variety of earthy colours in a harmonious palette of warm textures. It also reinterprets Terazzo pattens with a use of geometric speckles, natural stone and multicoloured marble chips.

    CementMix interprets different layers of cement in six hues; three warm and three cool colour options. It brings a new dimension to industrial design for floors and walls, with three variations: Fine, Micro and Flake.

    CementMix Fine interprets cement in the most minimal and simple form with a use of plaster and wall paper texture, while CementMix Micro uses micro dots to revitalise the surface and create a natural effect.

    CementMix Flake combines traditional Terrazo pattern with modern, industrial design. Inspired by organic textures and warm colours, CementMix Flake mixes each Terazzo pattern with one of the six colour options.

    Wood collections

    Inspired by nature and organic tree patterns, the Wood collections reinterprets the traditional concept of wood in architecture and interior design. The new tile system is informed by oak, which has been used as a building material for centuries and is still one of the most common components for indoor and outdoor spaces.

    Wood Catalog redefines the aesthetic of oak with new patterns and an urban look featured in the three new collections: Oakland, Craft and Urbanwood.

    Available in four shades, Oakland is inspired by the most natural form of oak and reflects the inherent characteristic and tranquility of its texture. Representing the natural beauty of the knotless oak, the Oakland collection features 7.5×30cm mini size tiles, as well as an anti-slip surface for outdoor use.

    The Craft collection provides a sophisticated look. With carefully selected patterns and five colour options, the new range presents 20mm tiles specifically produced for outdoor use.

    Urbanwood combines the simplicity of Scandinavian oak with concrete surface textures. Using innovative technology to create an industrial aesthetic, the collection transforms traditional oak wood with a contemporary texture, while the use of the anti-slip surface ensures its safe use in commercial and public spaces.

    VitrA - Hall 36 Stand A38-B43 Cersaie - Fiera di Bologna Piazza della Costituzione, 40128 Bologna

    Press Room
    Curated by Mariana Pestana with Sumitra Upham (Curator of Programmes) and Billie Muraben (Assistant Curator & Deputy Editor), and organised by the Istanbul Foundation for Culture and Arts (İKSV) with the support of Republic of Turkey Ministry of Culture and Tourism and under the sponsorship of VitrA, ..
    For more
    The RIBA + VitrA Talks series continues into 2019 with more emerging and established international voices in architecture.
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