Based on market research and customer feedback, VitrA has taken a new approach to the product literature for both the Designer Collection and Bathroom Collection. For each, there is now a consumer-focused brochure as well as a separate brochure for use by the showroom staff.
The consumer brochures are packed with inspiring lifestyle imagery and innovative ideas making it easy for them to make an informed choice. The technical information is kept simple with just the essential product dimensions. The retail showroom focused brochure is more technical with detailed sizes, technical drawings plus clear information about colours and product features.
The Designer Collection brochures feature ranges designed in collaboration with top name designers such as Arik Levy, Noa, Ross Lovegrove, Sebastian Conran, Terri Pecora, Claudio Bellini, and Matteo Thun, as well as ranges designed by the VitrA in-house design team. This includes the new range Voyage by Arik Levy. The collection focuses on clean, modern, minimalist design.
The Bathroom Collection brochures feature comprehensive ranges to suit domestic and commercial settings, including the popular S50, Integra and Valarte ranges. The consumer version also includes striking inspirational pages laid out in mood-board styles like Gadget Heaven, Country Classic and Small Spaces.